Why you need a digital data architecture to build a sustainable digital business

By Sven Blumberg, Oliver Bossert, Hagen Grabenhorst, and Henning Soller.

https://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/why-you-need-a-digital-data-architecture?cid=other-eml-alt-mip-mck-oth-1711