Lyndon Hedderly

December 2, 2016

Many ROIs for digital investments are poorly constructed.  They focus on cost savings rather than top-line benefits.

As an analogy, why might most people upgrade to a Tesla?  I'd argue is mostly about the experience.  Tesla’s are cool; they’re fast, they have aut...

September 1, 2016

I once attended a talk in which a muddled speaker told us we should FAIL.  After some awkward back-peddling, the message was corrected to say - "don't be afraid of failure, but if failing, then fail fast, learn from the mistakes and move on".

Dan Lyons references t...

July 4, 2016

What does Digital really mean? 

There's something a little existential about using a Digital solution to understand the meaning of Digital - but lets Google "what does digital mean?".   

Unfortunately, like the human brain - a complex organ but not sufficiently comp...

May 2, 2016

 "Marry for love, not money  …but only look for love where there is already money.” 
That was a grandmothers life advice to a friend of mine, Izzy (not her real name).  Izzy went on to marry a wealthy guy and now lives a high-end lifestyle. I find this story...

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Lyndon Hedderly

Interested in Digital Strategy and all things Business Tech.   


August 2, 2018

February 21, 2018

October 19, 2017

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